Paper Sculpture Illustration
Piece created for the launch campaign of the Lancôme IDÔLE perfume.
The challenge
The challenge for this paper sculpture, shaped like a fist, was to personalize it with an illustration that would be elegant, feminine, and convey strength and empowerment, reflecting the essence of the Lancôme IDÔLE perfume.
The idea was to send these fists to select guests for the perfume launch. This piece was developed as a pilot for potential production of additional units.
Some of the phrases representing the brand’s identity were also featured on the piece, as shown in the details below.
The idea was to send these fists to select guests for the perfume launch. This piece was developed as a pilot for potential production of additional units.
Some of the phrases representing the brand’s identity were also featured on the piece, as shown in the details below.
The fist was illustrated to cover the front and part of the sides.
The Process
There was only one piece to work with, meaning mistakes were not an option in this project. To ensure accuracy, I sketched extensively on paper first, transferred the design to a sheet of printer paper, and only then finalized it on the sculpture. A process somewhat similar to that of a tattoo artist, right?
Idea Burp Experiences Agency
Illustration Marco Moreira (Me!)
Paper Sculpture Unknown Artist
